Sonance has launched an all-new website for the brand.
The new Sonance.com features a ground-up redesign optimized to deliver the same high quality experience across different platforms, Internet browsers and mobile devices.
“Our objective was not only to create a website that was visually enticing,” said Ari Supran, CEO of Dana Innovations, “we wanted to develop something that would appeal to a broad audience; from our dealers and distributors, to architects and designers, through to design-conscious consumers.”
With this in mind, the new Sonance.com has been designed to:
* Create an exciting sensory experience, featuring the high quality photography and videography to generate aspiration and tell the story of Sonance’s design-centric values.
* Provide dealers and distributors access to products, specifications and downloads with ease, empowering them to find information quickly and easily.
* Work as a sales tool for the dealer, allowing them to present the Sonance offering to the client in a simplistic and highly effective manner.
* Deliver an intuitive end-user experience that is both educational and inviting: ultimately driving enquiries to the dealer.
“We are extremely excited and proud to launch what we believe to be one of the best websites this industry has ever seen,” added Supran.
The new Sonance.com features dynamic search function and an easy-to-use drop menu for fast and direct access to product families and/or individual SKUs. For those wishing to explore the offering in more detail, they can start at the home page, browse the key categories, drill down to the family pages and then finally move onto product pages for features and specifications.
Building on Sonance’s global footprint, a translation function is available to international clients, allowing them to enjoy the same user experience in their native language.