Dana Innovations Partners with AmbiSonic

Dana Innovations, parent company of Sonance, iPort, and TRUFIG, has entered into an agreement with AmbiSonic Systems, manufacturer of high-end outdoor audio systems, to become the exclusive partner to handle worldwide sales, marketing, and order fulfillment, under its Sonance brand.
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Dana Innovations, parent company of Sonance, iPort, and TRUFIG, has entered into an agreement with AmbiSonic Systems, manufacturer of high-end outdoor audio systems, to become the exclusive partner to handle worldwide sales, marketing, and order fulfillment, under its Sonance brand.

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AmbiSonic Systems' outdoor audio systems will soon become part of the Sonance brand.


Sonance says the new partnership expands its efforts to align with the top customers in every market by providing invisible, high-performance solutions to the outdoor arena.

“The AmbiSonic Systems product line is a natural fit within our Sonance product portfolio, in aesthetics, quality and performance,” said Ari Supran, CEO of Dana Innovations. “AmbiSonic Systems is highly regarded within the industry, offering innovative, cutting-edge design, scalability, and the highest quality sound and construction.”

The agreement will take effect October 1, 2010 and Sonance indicates that it will show a next-generation product line at the upcoming CEDIA EXPO.

Based in Lake Havasu City, Arizona, AmbiSonic Systems was founded by Jeff Coombs, the inventor of the high-end outdoor audio system and specializes in upscale residential and commercial outdoor loudspeaker systems.

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