DBL Distributing, Ingram Micro’s Consumer Electronics Division, says that it is prepared to answer the demands of 3D products and accessories through partnerships with manufacturers. DBL anticipates a surge of consumer demand
DBL began its marketing efforts with a 3D Samsung flyer, mailed to DBL customers. Designed with a 3D cover and 3D glasses enclosed, it describes the emerging technology and highlights Samsung’s 3D offerings. In addition to the flyer, DBL began actively marketing with email blasts and flyers, as well. DBL’s sales staff has been fully versed in the importance of 3D technology and the complementary products that will encompass the 3D experience, according to the distributor.
DBL also is stocking items that can be used to define the “complete home theater package,” including shutter 3D glasses, HDMI 1.4 cables, and loudspeakers with THX Ultra 2 certification, and 3D Blu-ray players.
“3D Technology is a lucrative opportunity with a substantial growth opportunity to sell an abundance of complementary products to consumers,” stated Tim Coakley, DBL’s VP of vendor management and marketing. “As consumers upgrade their televisions, retailers have the opportunity to sell the entire entertainment package, including 7.1 channel speaker systems, HDMI 1.4 cables, 3D glasses, 3D Blu-ray players, and complementary accessories. DBL has engaged with our dealers on the importance of selling the entire home theater package through our innovative 3D Samsung flyer, aggressive email campaigns and knowledgeable sales staff.”
For more information visit www.dbldistributing.com.
