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D-BOX Expands Cinema Presence

D-BOX Technologies Inc. has signed agreements with two additional feature film exhibitors which will install D-BOX motion-enhanced seats.

The oldest family-operated movie theatre circuit in the U.S., Wehrenberg Theatres, will feature 20 seats (two rows) equipped with D-BOX’s motion technology at its Ronnies 20 Cine location in St. Louis, Missouri.

Emagine, which has been named “Best Movie Theatre” for several years running by the Detroit Free Press and Detroit News, has selected its Canton, Michigan theatre location where 12 D-BOX theatrical motion seats (one row) will be installed.

“D-BOX’s recent agreements with both Wehrenberg Theatres and Emagine Entertainment serve as a true testimonial to the growing acceptance of our technology” president and CEO of D-BOX Technologies, Claude Mc Master, said. “With these first new locations in the US Midwest, we are on track to achieve our goal of North-American coverage as we anticipate more theatres to follow shortly.”

Adding a new dimension to movie viewing, D-BOX theatrical motion system offers a realistic, immersive experience setting the standard for motion effects on theatrical feature films.

Each new movie title is encoded with D-BOX motion effects, frame by frame, by D-BOX motion designers so that sensations occur in perfect sync with the action taking place onscreen.

D-BOX Motion Code technology is now available at 10 movie theaters for a total of 235 D-BOX equipped seating in North America, all of which have been deployed since the beginning of April 2009.

The release of ‘2012’ on November 13 will be the eighth feature film release to feature D-BOX Motion Code.

The number of movies obtained so far has allowed for a continuous flow of D-BOX enabled content for equipped exhibitors.

In addition to Wehrenberg’s Ronnies 20 Cine in St Louis, Missouri and Emagine’s Canton Theatre in Canton, Michigan, D-BOX motion seats are available at Cinéma Beloeil, in Beloeil Quebec; Cineplex Odeon Queensway Theatre in Etobicoke, Ontario; Mann Chinese 6 Theatre in Los Angeles, California; Theatres at Mall of America in Bloomington, Minnesota; Galaxy at the Cannery in Las Vegas, Nevada; Galaxy Highland Theatre in Austin, Texas; UltraStar Cinemas in Surprise, Arizona; and UltraStar Apple Valley in San Bernardino, California.