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Definitive Adds to Sales Team

David Penrod will serve as western regional sales manager.

Baltimore, MD–Definitive Technology has hired David Penrod to serve as western regional sales manager. He comes to Definitive from Martin Logan where he has been for 15 years.

Penrod rose through the ranks at Martin Logan starting in the quality control department, moving to sales coordinator to assistant general sales manager and finally to his last position as general sales manager.

As western regional sales manager, Penrod will supervise field salespeople as well as personally service key account buying offices in his territory. Definitives western region includes the northern Plains, Southwestern, and Pacific coast states. Penrod fills the position formerly held by Definitive veteran David Kakenmaster who left Definitive in January to join PS Audio as vice president of sales.

We are thrilled to have Dave Penrod on board, said Definitive co-founder Sandy Gross. Daves upward progression through a high quality organization such as Martin Logan is testament to his work ethic and intelligence. His extensive experience representing a high performance speaker brand to value-added retailers makes Dave a perfect fit for our company and for our dealers.

Penrod added, Definitive is the perfect fit for me at this stage in my career. It is a successful high volume company with a wide range of products that will broaden my horizons. At the same time Definitive shares my personal dedication to specialist retailing, high performance products and a high level of personalized customer service. Im really looking forward to meeting the Definitive dealers in my territory and working with them to maximize their speaker sales.