Denon Electronics has launched its new “IN-Command Series” microsite.
The new micosite highlights Denons' integration of AirPlay, a feature allowing users to stream their iTunes music from their iPad, iPhone, iPod touch, Mac or PC through select Denon components via Wi-Fi. Additionally, the site provides information on receiver features, where to buy, set-up, and pricing.
“One of the main reasons we developed this microsite was to help provide a strong marketing foundation for the launch of our IN-Command receiver line," said Vaishali Benner, director of strategic marketing. "These receivers represent a new and exciting development in home entertainment, and Denon is doing everything we can to make sure consumers and the industry fully understand their breakthrough capabilities. With a dedicated site to spotlight the products in such a user-friendly, informative and beneficial way, we are looking forward to a tremendously positive reception for our IN-Command lineup.”
In addition to AirPlay integration, the receivers also feature Direct Connectivity via USB for integration into the larger home network. Denon’s “Party Mode Plus” allows simultaneous music playback in up to five rooms when connected to compatible Denon party mode-compliant products.
In addition to complete product descriptions of all IN-Command receivers as well as a “Where to Buy” dealer locator, the microsite provides a variety of tools for custom integrators, retailers, and consumers. The “Installation without Intimidation” tab guides visitors through the new “Setup Wizard.” The “Intuitive in Every Regard” tab describes how users can control their IN-Command Series receiver from their Wi-Fi enabled iPod, iPhone, or iPad anywhere within the footprint of their home's wireless network. The “Indescribable Sound” tab describes how the receivers achieve their audio performance, with features like Dolby Pro Logic IIz decoding featuring Front, Height Effects Channels.
“The introduction of our ‘IN-Command’ receivers is such a landmark occasion that we felt it deserved the creation of something very special and educational online," said Jeff Talmadge, director, product development and systems integration, Denon Electronics. "Our new microsite will help all our customers, from ‘newby’ consumers to the most sophisticated custom integrators, learn all about IN-Command, from initial set-up to maximum enjoyment of all their capabilities. Just as our IN-Command receivers were designed to do everything in the simplest and most straightforward ways possible, offering virtually every connection possibility required by today's (and tomorrow's) devices, their new dedicated microsite is intuitive, easy-to-use and fun – underscoring the fact that these receivers represent something fresh, exciting and completely different in home entertainment.”