Harrisburg, VA–D&H Distributing is expanding its “D&H Incentives” customer rewards program, adding a line-up of digital home and consumer electronics products to the list of merchandise that qualifies for program points. Beginning in September, more than 1,000 additional products from A/V speakers to cameras to LCD displays will qualify customers to earn D&H Incentive points. This extends the program’s benefits to CE and HE dealers, custom installers, and gaming resellers.
Some of the manufacturers who are new to the program include Samsung, JVC, Philips, Logitech, SanDisk, Russound, Canon cameras, Microsoft Xbox, Belkin, and TomTom. Twenty-nine different manufacturers in all now participate, encompassing the IT and CE/HE arenas. (Product and/or territory restrictions may apply with select vendors.) Customers are not limited to their core areas in order to earn points; cross-over IT purchases by CE dealers qualify, and vice-versa.
The D&H Incentives program lets customers earn points when they buy designated merchandise from dozens of D&H vendors. One point is earned for every $10 of qualified purchases. Points are tallied nightly in the customer’s virtual Incentives “wallet,” and can be redeemed through the Incentives online shopping mall at any time for merchandise or gift certificates from L.L. Bean, Bass Pro Shops, DEWALT, General Electric, NFL, Northwest Airlines, NASCAR, David Yurman, Bloomingdales, Fisher-Price and more.
Originally designed for D&H’s small business VARs, the Incentives program has gained acclaim for its ability to compensate any size buyer, not just big-volume purchasers. Since many of D&H’s customers are smaller-scale shops, the distributor crafted a rewards plan without any “plateaus” or minimum purchases. Dealers and resellers earn points on a flat percentage of what they order, no matter how little or how much their total spending may be. “Costs” for items in the online shopping mall start at as little as 125 Incentive points.
“We threw out the conventions of the average rewards plan from the start, since a volume-based program just wouldn’t fit the purchasing patterns of enough of our customers. We needed something that reflected the way the majority of SMB and CE/HE dealers buy product, as opposed to just paying back our biggest purchasers. The program was meant to be inclusive, not exclusive,” said Dan Schwab, vice president of marketing at D&H Distributing. “Our CE base is growing and becoming more varied, so we wanted Incentives to support that trend also. By carrying-over HE and digital lifestyle items, the usefulness of the program is being extended to a whole new group of customers. They deserve this kind of thank you for their business.”
Qualifying products and participating vendors are identified in D&H’s print advertising and on dandh.com by a special icon. Visit the D&H Incentives home page or call 800.340.1007 for more information.
