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Digital Projection Expands China Operations

The manufacturer now has distribution in Beijing, Shanghai, and Guangzhou.

Manchester, U.K.–Digital Projection International has expanded operations in China by opening a new office in the southern city of Guangzhou. Under the direction of Bruce Xiong, Manager of DP China, Digital Projection now has widespread distribution throughout China by way of three regional offices: Beijing in the north, Shanghai in the central region and Guangzhou in the south. The Guangzhou office, headed by Mr. Leo Lee, is the third DP office to open this year and plans for further expansion are well in place for the second half of 2008.

The new Guangzhou office team members attended extensive product education and support training at Digital Projections headquarters in Manchester, U.K. before the office launch. This training was then followed by six weeks of additional engineer instruction to ensure the southern office could operate as a complete resource to the local market. The training curriculum, carried out by all new and potential DP offices worldwide, ensures proficiency levels in the application, design, installation and support departments are on par with Digital Projections exacting product guidelines.

Nicholas Cottiss, the International Sales and Marketing Director of Digital Projection International stated, Thanks to both our award-winning product line and focused Asian managerial team, Digital Projections operational expansion into China continues at a rapid pace. Cottiss added, Earlier this year we ran a number of road show events in the North and South of the country, with audiences exceeding 3,000 people. An overwhelming amount of feedback intimated a significant amount of interest in both existing and future technologies and platforms. Opening our three DP China offices has been a fundamental step in supporting this widespread interest and the application opportunities that are materializing daily.