Dirac has announced a partnership with HiFi Klubben, the Danish high-end audio and home entertainment retailer, to offer the first in-person retail sales of Dirac Live licenses. Beginning this year, customers can purchase Dirac Live software licenses directly at HiFi Klubben locations across Denmark, Norway, Sweden, Germany, and the Netherlands alongside compatible home theater and Hi-Fi systems.
Dirac Live is now available in 120+ home theater devices across 30 leading brands, including Denon, Marantz, NAD, Arcam, Klipsch, Onkyo, and more. As adoption has expanded, consumer demand has grown rapidly — especially following the mass-market availability of Dirac Live Active Room Treatment (ART).
HiFi Klubben stores will offer five Dirac Live license products: Dirac Live ART; Dirac Live Bass Control; Dirac Live Upgrade (Limited to Full); Dirac Live Room Correction Full (for stereo devices); and Dirac Live Room Correction Full (for multichannel devices).
Each license applies Dirac’s advanced room correction and sound optimization technology, which analyzes how sound behaves within a room and automatically adjusts the speakers to eliminate distortion, correct timing issues, and balance the overall sound. The result is greater clarity, tighter bass, reduced resonances, and a more immersive, natural listening experience throughout the space.
Over the past five years, Dirac has seen Dirac Live license sales accelerate substantially across the home theater and Hi-Fi segments, with year-on-year growth of 77% from 2024 to 2025. Additionally, 94% of users reported better sound after applying room correction.
The Dirac-HiFi Klubben partnership aligns with how home theater shoppers prefer to buy: they demo in-store, get expert guidance, and purchase the complete hardware-software system in a single visit. For retailers, offering Dirac Live licenses on the sales floor adds a high-value revenue opportunity that improves customer outcomes and simplifies post-purchase setup and calibration.
In-store sales of Dirac Live license cards have begun rolling out at HiFi Klubben locations across Europe, with availability expanding throughout 2026.
For more information, visit www.dirac.com.
