Dirac has announced a realignment of its executive team to better position the company to take full advantage of a growing and expanding range of new business opportunities. Effective immediately, Peter Friedrichsen joins the company as chief executive officer following the decision by long-time CEO and co-founder Dr. Mathias Johansson to focus exclusively on new technologies and product development as chief product officer.
Prior to Dr. Johansson’s 11-year tenure as CEO, he served as Dirac’s chief technology officer, where he managed the development of the company’s core technologies and products that served as the bedrock of its growth since company inception. The realignment announced today effectively enables Dr. Johansson to return full time to his first love — technology and product.
Friedrichsen has previously served as CEO of myFCAB (publ), Bergenstråhle Group, TAC Svenska AB, and MaxMove Group, among others. He is a proven visionary leader of innovation-driven scale-ups with experience from a broad range of industries. He also has significant experience in the vehicle industry, with Scania, and licensing businesses, like Dirac, where he led the IP consultancy company Bergenstråhle & Partners to double-digit growth year-over-year.
The appointment of Friedrichsen comes off an impressive year for Dirac, where the company grew over 40 percent despite the global pandemic and established several notable new partnerships with brands such as BYD in the automotive space, ASUS in mobile and computing, and Klipsch in headphones.
For more information, visit www.dirac.com.