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Dirac Names Wade Giles Vice President, Americas

Charged with further expansion of Dirac software into chipsets and consumer devices.

Wade Giles
Wade Giles

Dirac has announced the appointment of Wade Giles as vice president, Americas, overseeing all sales and business development efforts in North America. The announcement follows an executive team realignment that appointed a new CEO and chief product officer, and comes on the heels of a successful 2020 that realized significant sales growth through a range of new partnerships and customer acquisitions.

Giles brings more than 25 years of semiconductor industry experience to his new role, which includes the further expansion of Dirac software into chipsets and consumer devices. Giles will report directly to Dirac chief sales officer Mats Oberg.

“We’ve recently had significant success working with semiconductor companies to incorporate Dirac software directly onto their chipsets, providing us with a new sales channel that enables manufacturers to more efficiently integrate Dirac in their consumer products,” states Oberg. “Wade’s deep experience in this industry will accelerate our market growth, while simultaneously enabling us to develop relationships with product designers and manufacturers that are increasingly prioritizing audio quality as a core differentiator. We look forward to Wade joining our team and spearheading our business growth in the Americas.”

Prior to joining Dirac, Giles was senior director of business development for audio platform developer DSP Concepts, where he was responsible for building commercial and partner relationships with semiconductor manufacturers. Before that he was head of sales, North America at Knowles Intelligent Audio, a provider of audio solutions to the mobile, hearing health and IoT markets. From 2011 to 2017, Giles was VP of business operations and development at the Global Semiconductor Alliance, an international trade organization representing more than 400 member companies.

Dirac recently teamed up with NXP Semiconductors to equip select chipsets with Dirac software, enabling OEMs to bring products to market with premium-quality sound faster than ever before. Dirac solutions are also currently used by technology companies such as Rolls-Royce, Bentley, Volvo, RHA, Klipsch, Harman, NAD Electronics, StormAudio, Datasat, Pioneer, and many more.

Earlier this month, Dirac announced an executive team realignment that appointed Peter Friedrichsen as chief executive officer, following the decision by long-time CEO and co-founder Dr. Mathias Johansson to focus exclusively on new technologies and product development as chief product officer.

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