Draper Brings New Look to CEDIA At CEDIA 2017, Draper will show off a corporate rebranding to highlight and strengthen the company’s focus on innovation.By RS Staff Published: August 17, 2017 ⋅ Updated: April 15, 2019 At CEDIA 2017, Draper will show off a corporate rebranding to highlight and strengthen the company’s focus on innovation. “A year ago, we began to examine how we do things as we continue to strive to provide our customers with quality products and expert service,” said company president John Pidgeon. “We asked questions. We sought outside help for a new perspective. We listened to our customers.” Draper’s rebranding marks a growing initiative to clarify the company’s mission, services and goals; simplify a business approach; and to refresh its relevancy to customers needs. Draper’s rebranding also includes many aesthetic renovations, including a fresh logo and tagline; a new look in signage and tradeshow presence; as well as a new website, which will preview at CEDIA 2017. “Our rebranding is a significant step forward, while remaining true to the foundation laid nearly 120 years ago,” said Bob Mathes, director of audio-visual markets. “At Draper, we’re industry leaders and our fresh, modern approach expresses our approach to creating innovative solutions many of our customers know and love.” SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.