Laguna Niguel, CA — Eclipse Marketing, a full-service marketing and public relations firm, has introduced a new marketing tool to help integrators stay in communication with their customers. Pre-designed electronic and print newsletters equip dealers to easily and unobtrusively promote their business on a regular basis.
“With new construction slowing and the overall economy sluggish, integrators are looking to generate repeat and referral business. The best way to stimulate business is to stay in front of customers over and over again,” said Leslie Stevens, president of Eclipse Marketing. “However, there is a fine line between being informative and intrusive. Dealers continuously need new and interesting material, but they don’t have time to be content developers. Pre-designed newsletters offer up-to-date material and educational content that matters most to the recipient. Each newsletter features a different type of custom electronic solution, such as Automation and Control. Through each issue, the reader then learns about unique benefits pertaining to that particular type of system.”
All print and electronic newsletters come complete with full content, and each newsletter is personalized for each integrator. Customization includes placement of their logo, integration of their logo colors and inclusion of their contact information, such as phone, and website. Electronic newsletters include hyperlinks to the integrator’s website, Outlook and company downloads, such as a company brochure. Dealers can also request content changes to exactly match their business needs.
Eclipse Marketing serves both the residential and commercial markets.
Integrators interested in pre-designed marketing tools may reach Eclipse Marketing at www.eclipsemarketing.net. System contractors can also call Eclipse Marketing directly at 949.363.5340, or e-mail [email protected].