Lexington, KY — ELAN Home Systems has launched of a new integrated marketing communications program that gives ELAN dealers added tools to achieve success with their customers.
The lead in ELANs new effort is a fresh approach to our marketing communications with a new series of consumer-directed ads supported by a completely new consumer-friendly website which we launched in May, said Paul Starkey, ELANs executive vice president of sales and marketing. The overall messaging is ELAN is the one company for all entertainment, communications and control needs. The campaign highlights the position we have maintained for nearly twenty years – in a fresh way. We are excited to help our dealers further simplify and solidify solutions for their clients with these efforts.
The programs consumer ad campaign spans both print and broadcast media and directs consumers to ELANs new website which offers almost unlimited access to information about ELAN Home Systems and its products, its sister companies, HomeLogic and Sunfire, and its dealers. The new website reflects the expansive look of the ads with information relevant to consumers that is nested in expanding levels of detail for easy reading as well as stellar new graphics, flash demos and easier than ever downloads.
The new site also supports dealers with both informational tools for their existing customers as well as referrals of new clients who come to the site through the ads and search engines based on their location and needs. As a result, ELAN dealers will have even more powerful new tools to help customers better understand whole-home systems, ELANs products and how they easily interact with its sister companies products, as well as all of ELANs partner manufacturers who work closely with ELAN for seamless product integration.
Both the ads and website cut new ground for ELAN, added Cat Fowler, vice president of marketing and technical services. We have invested in and are delivering not only these items, but a whole series of invaluable marketing tools that will significantly help our dealers boost their bottom lines. The campaign comes on the heels of our new ELAN logo, and also further promotes our recently announced ‘Power of Three’ initiative, which brings together ELAN, Sunfire, and HomeLogic in order to deliver the first truly seamless home system for Dealers, backed by a support, training and sales infrastructure unlike any other in the business.