The group’s line-up includes the likes of Integra, Monitor Audio, Sonance, Liberty, Harman, URC, JL, Epson, and Digital Projection. In all, 30 vendors have joined the organization.
Paul Starkey, president of ELAN Home Systems, said, “Azione is our first Buying Group experience for ELAN, we are excited about the fresh approach it brings and the opportunity to
work with the next generation of influential dealers in the CI space.”
“Azione’s approach to the market, their brand mix, the quality of dealers they are signing up and the support services they have planned is a natural fit for Sunfire,” said Mark Weisenberg, managing director, Sunfire. “The overall value proposition for Sunfire’s line-up is stronger than it’s been in a decade. The timing for all involved couldn’t be better.”
Richard Glikes, president and CCO of AU, said, “ELAN and Sunfire compliment our existing brands and the profit potential for our members make these products an absolute victory. The ELAN g! has an elegant remote, wonderful apps, and profit without compare. Margin pays the bills. The combination of style, ease of programming, and profitability make the g! a unique control solution.”
“I’ve worked with Mark Weisenberg, managing director of Sunfire, before,” Glikes said. “He has a tiger by the tail with Sunfire. These subs rock and the landscape changed dramatically with market changes from a competitor. Add the margin enhancement that our group brings and everyone wins.”