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ELAN New Home Program Expands into the NSC New Home Program

The rebranded program adds Nortek Security & Control’s custom installation, access control, and security products.

Nortek Security & Control LLC (NSC) has announced the expansion of its newly rebranded Nortek Security & Control New Home Program, which now includes the company’s complete line-up of solutions.

“Nortek Security & Control is uniquely able to provide new home builders with a complete range of smart home control, automation, security, access control, and entertainment solutions that cover every aspect of the home,” says NSC director of builder services Bret Jacob. “Since launching in 2015, our builder program has helped builders sell more homes with smart, connected, and personalized technology. We are now amplifying the opportunity with additional support, new categories, and more products within the Nortek Security & Control family.”

In addition to the solutions from NSC’s ELAN, SpeakerCraft, Panamax, and other custom installation brands originally included in the ELAN New Home Program, the Nortek Security & Control New Home Program adds 2GIG security, Linear access control, Numera health and wellness, and GoControl connectivity solutions.

The rebranded program adds new categories including parking gate operators, access control, and entry solutions, security and surveillance, and environmental climate controls to the smart home standards, entertainment, and other options in the original program.

The Nortek Security & Control New Home Program aligns builders with certified dealers and offers them a complete range of benefits, including aggressively priced standards and upgrade packages, “sell-through” services, direct manufacturer product and marketing support and project oversight, and model home and incentive programs.

Security solutions in the program are supported by a network of security dealers and monitoring service providers with extensive national, regional, and local presence in numerous communities — an option not available from Internet-only vendors.

Visit Nortek Security & Control in Booth SU448 at the International Builders’ Show, February 19th – 21st in Las Vegas.

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