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ELAN Opens Registration for TRIO Dealer Summit

The bi-annual event offers manufacturers training and motivational programs for custom dealers.

Lexington, KY–ELAN Home Systems will host its third ELAN TRIO Dealer Summit from May 17 to 19, 2007, at the Marriott Griffin Gate Resort in Lexington, Kentucky. Registration is now open to all ELAN dealers. This manufacturer’s program is geared specifically toward business owners, sales people, and installation supervisors, with targeted content and courses designed for each constituency.

This year, the invitation-only event will bring together more than 375 of ELAN’s top dealers, VIA! integration partners, independent sales reps, media members, to experience and participate in an industry forum that features a wide array of sales and project management training, and business education classes and presentations. TRIO now alternates annually with the company’s new dealer program, TechWeek, which was broken out of TRIO in May of 2006 specifically for installers in order for them to get the maximum hands on training time and technical focused course content.

Themed “Wired and Inspired,” the May 2007 event’s focus will be on getting dealers better wired in with each other and on finding new ways to leverage the group intelligence and expertise, and to share best business practices. TRIO will offer two keynote presentations and more than twenty-six different courses, seminars, and roundtable discussions. Many courses will be repeated over the two days to provide flexibility for dealers to attend as many sessions as possible. This year, ELAN’s sister company, Sunfire, will also participate and offer courses on selling Sunfire products and related luxury goods and will present live home theater demonstrations. As with past Summits, ELAN also expects to sign on several close partner manufacturers as TRIO sponsors, adding to the curriculum and product demonstrations.

“We love to get together with our dealers in such a focused, passionate forum. TRIO allows us to stay in close touch with their diverse needs and work together as partners toward ensuring ongoing success and growth,” said Paul Starkey, ELAN’s executive vice president of sales and marketing. “As always, our goal this year is to provide our valued Dealers with an incredibly productive weekend and the highest level of training possible in order for them to continue to best satisfy their customers’ needs and increase dealership profitability. The bi-annual TRIO Summit combined with our other highly unique dealer programs such as TechWeek, ELAN University, and ELAN REWARDS reinforces our deep commitment to providing our valued family of dealers with the tools, knowledge, and resources necessary to flourish.”

While in the past, the company has hosted more than 400 dealers, this year, 2007 TRIO registration will be limited to 375 attendees to enhance the hands-on, personal nature of the program. TRIO registration fees are $875 per person including hotel accommodations, food, courses and workshops, Summit materials, entertainment and much more. Registration fees per person without hotel accommodations are $475. Additionally, ELAN’s Top 100 dealers for 2006 gain special discounts for TRIO 2007. For the kick off, special rewards are also being offered for early sign up through February 28, 2007.

ELAN dealers can make reservations for the event using the TRIO secure online or fax enrollment forms available at