Lexington, KY–ELAN Home Systems and its new sister company, Sunfire, have merged their domestic and international sales, marketing, training, and customer service personnel and resources. The merger is geared toward providing new opportunities for ELAN and Sunfire dealers with greater support and attention.
ELAN’s regional sales managers will now oversee sales of the Sunfire line in addition to the ELAN line, while ELAN technical in-field regional associates will provide Sunfire with hands-on design, training, and applications aid in their respective regions nationwide. In addition, nearly all of ELAN’s independent representative companies across the country are now representing the Sunfire line.
As part of the announcement, it was reported that Bob Farinelli, president and chief technology officer for ELAN, had assumed the post of president of Sunfire. Bob Carver, Sunfire’s founder, will remain onboard, continuing to serve as the company’s chief technology officer.
“Merging these powerful resources will allow the newly combined ELAN/Sunfire Sales force the opportunity to provide a more complete and higher level of home theater performance-oriented products for specialty dealers, including a wide assortment of innovative subwoofers, electronics, control and speakers,” Farinelli said. “This will also dramatically enhance our dealers’ time relative to training, purchasing, and support.”
Mark Weisenberg, general manager of Sunfire added, “Both Sunfire and ELAN are exceptional companies offering quality, high-fidelity products. Sunfire has built its reputation by introducing unique products that provide practical solutions through cutting-edge technology. This marriage presents vast opportunities and greater efficiencies for both companies and therefore tremendous advantages for our dealers worldwide. By offering both brands, together we deliver a wider variety of products and services especially designed and manufactured with the specialty dealer and the discerning consumer in mind.”