Electronic Lane to Host Grand Opening Party Wednesday Catalyst AV member Electronic Lane will host a grand opening party for its new Dallas, TX showroom on March 1. By RS Staff Published: February 28, 2017 ⋅ Updated: April 15, 2019 Catalyst AV member Electronic Lane will host a grand opening party for its new Dallas, TX showroom on March 1. The event will take place from 9 a.m. to 4:30 p.m., with a BBQ lunch from 11:30 to 1:30. “Come on out to our Dallas location and we’ll show you how we hold an open house Texas-style!” said Woody Taylor, owner and president of Electronic Lane. The open house event will feature education and live demonstrations, as well as one-on-one interaction with vendors including Sonance, Sanus, Chief, Da-Lite, URC, Definitive Technology, and more. “Education is the essential ingredient in expanding your marketplace, and in order to take the next step you have to demonstrate the ability to support the dealers,” Taylor said. “We understand their issues in the field and have a support team that has been there and done that. We speak the same language and have experienced the challenges of growth that our dealers are facing in a changing and competitive marketplace. Electronic Lane serves a customer base in Texas, Oklahoma, Louisiana, and Arkansas with product lines in audio-video, control, lighting control, whole-home distribution systems, cameras, and more.