Houston-based Elite Marketing is rebranding as Elite 3 Pro to reflect its new market interests, including commercial, lighting, and professional services.
For nearly 10 years Elite has, and will continue to, represent product lines in the four-state area of Texas, Oklahoma, Louisiana, and Arkansas.
The company’s new Elite 3 Pro name reflects the company’s focus on being elite, evolutionary, enterprise, and professional.
Elite 3 Pro is among a short list of companies representing Savant as full-service representatives, including residential and commercial automation, PBX systems and lighting control. Elite 3 Pro is also representing Planar Systems/Runco, Pakedge, Leon, SurgeX, Salamander Designs, Datasat Digital, Genelec, Draper, Liberty AV Solutions, Tripp-Lite, Stealth Acoustics, Primacoustics, The DaVinci Group, and Installer’s Choice.
Dale Pugh, who founded the company in 2004, continues as executive vice president, Michael Coughlin will serve as president and CEO, Andrew Ard as director of residential AV, Tori Huckaba as director of residential technology, and Mark Taylor, director of professional services.
The company has added Aaron McAllister as head sales administrator. He brings significant industry experience and expertise having directed the electronics division of one of Elite 3 Pro’s key Houston area dealers.