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Emotiva Audio Plans Retail Distribution

Direct-to-consumer audio supplier Emotiva Audio is bringing its selection of audiophile components to the retail channel.

Emotiva Audio, launched 11 years ago as an affordable audiophile brand, expects to sign 30 to 50 online and brick-and-mortar U.S. retailers by the end of the year. The company is pursuing AV specialists and integrators to build its brick-and-mortar dealer base and online retailers offering a high level of customer support.

Dan Laufman, Emotiva president 

Emotiva is also exporting its new strategy to other countries through international distributors, six of which have already been signed. Consumers in other counties previously had to buy direct from Emotiva.

“This is incremental business for us,” said president Dan Laufman. “This is a journey, not a race. We are taking our time getting quality partners.”

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