Epson Increases Marketshare Lead with 3LCD Projector Sales - ResidentialSystems.com

Epson Increases Marketshare Lead with 3LCD Projector Sales

According to front projector market information experts PMA Research, Epson America improved its projector market by increasing its overall North America market share to 34 percent in 2012, which represents a three-point increase year-over-year.
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According to front projector market information experts PMA Research, Epson America improved its projector market by increasing its overall North America market share to 34 percent in 2012, which represents a three-point increase year-over-year.

Within the high-end projectors category (4,000-plus lumens), Epson claimed the leading position with its PowerLite Pro G- and Pro Z-series 3LCD projectors.

Epson retained its dominant position within the home entertainment market, as well, with 49 percent market share and the lead spot in the 1080p category.

Epson also held onto the number-one spot in major resolution categories, including SVGA, XGA, 720p4, WXGA, and 1080p for sales from first-time projector buyers as well as larger institutions purchasing multiple high-end units for various installation scenarios.

The company also drove market leadership on the interactive projector front with schools across North America integrating the innovative and award-winning BrightLink series that offers bright, vivid images and accurate, responsive interactive pen technology.

In addition, according to recent sell-through data, Epson retained the top spot in each of the four channels of Pro AV6, Distribution7, DMR7, and Retail7 in 2012 in North America.

“PMA’s annual survey helps manufacturers learn where they stand against their competitors and how to improve certain aspects in order to better serve their key dealers,” said Linda Norton, vice president, PMA Research. “Epson’s performance in the latest survey underscores the company’s steadfast commitment to delivering innovative technologies and service offerings to its partners and customers.”

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