Epson is expanding the resources available to its network of home theater dealers and custom installers with the launch of a localized marketing program powered by a partnership with Netsertive, an online advertising technology company.
The new program leverages Netsertive’s brand-to-local channel marketing platform, Local Extend, and enables Epson and its dealers to collaborate on distributed marketing initiatives to drive local awareness and business.
“We are committed to providing leading-edge home theater products that are supported by industry-leading service and a comprehensive channel support network,” said Jason Palmer, marketing manager, Epson America. “The Netsertive platform directly supports our dealers and helps facilitate the delivery of Epson’s brand and product messages into local markets, while connecting qualified sales prospects with key dealers.”
Participating Epson dealers will receive turnkey, customized online marketing campaigns catered to their local markets with Internet search, display, mobile and social marketing to attract qualified buyers. Through the program, Epson dealers will be able to track digital marketing results through Netsertive’s online platform, weekly email reports, and monthly meetings with a client success manager.
In addition, Epson dealers will have turnkey implementation, automatic reimbursement, and complete accountability throughout the process.
“Helping a leading brand like Epson and its dealers reach more of their local prospects is exciting and rewarding for our team, given our focus on and expertise in the audio-video market,” said Brendan Morrissey, CEO Netsertive. “It’s more critical than ever for local business locations to be instantly discoverable online as a majority of offline buying decisions are now influenced by online research.”
The localized campaigns for Epson home theater dealers will include proven tactics run from Netsertive’s platform, including targeted display ads, site retargeting ads, search marketing, call tracking, and dynamic lead page technology, which injects brand-approved content into local dealers’ websites on-demand to help drive more conversions. The new marketing program will be available to dealers supporting Epson’s home theater lineup beginning in March. Dealers interested in participating in the program can contact their Epson representatives for more information.