ESA Launches New Professional Groups

The Electronic Security Association (ESA) plans to launch two new professional groups: Sales & Marketing Professionals (SMP) and Installation & Service Professionals (ISP). The SMP group will offer instruction and advise on sales and marketing strategies, marketing law and regulations, sales force and market
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The Electronic Security Association (ESA) plans to launch two new professional groups: Sales & Marketing Professionals (SMP) and Installation & Service Professionals (ISP).

The SMP group will offer instruction and advise on sales and marketing strategies, marketing law and regulations, sales force and marketing automation, and IT tools.

The ISP group will cover design and installation techniques, technical standards, field productivity and quality, and more.

For members of either group, the ESA will offer webinars, white papers, newsletters, research reports, seminars, workshops, and online and face-to-face networking. Registration is free.

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