SIM2 USA has promoted Alberto Fabiano to VP of marketing, adding to his existing duties as sales manager for Australia and the western regional U.S.
From left, Charlie Boornazian and Alberto Fabiano wearing SIM2 3D glasses during a sneak peek at CEDIA EXPO 2009
Since joining SIM2 in 2007, Fabiano has worked behind the scenes on marketing, including the development of the company’s relationship with Hollywood stars, including film directors David Lynch and Francis Ford Coppola, who will serve as the centerpiece of SIM2’s 2010 marketing strategy.
“As he does with everything, Alberto has put forth a tremendous effort in building the relationship with Mr. Coppola,” SIM2 USA COO Massimo Zecchin said. “I know Alberto will guide the marketing activities, building on the momentum already established, with the same drive and determination.”
Charlie Boornazian, who had previously served a dual role as VP of sales and marketing, will become VP of sales and customer service. He will oversee the entire sales and post-sale operations, including tech support.
“As we move forward with the Francis Ford Coppola campaign, I am more than happy to turn the marketing reins over to Alberto,” Boornazian said. “We have been successfully working together for two years and will continue to do so. Alberto is very well qualified for this position and will develop creative marketing initiatives that will fuel SIM2 sales.”
Zecchin added that team building is the key to SIM2 USA’s strategy. “A strong team effort will lead us to success both inside and outside the company,” he stated. “Our dealers are not just our ‘customers’ but our key partners; high-quality communication and support are the cornerstones of our industry, and SIM2 is ready to meet the challenge of maintaining these standards.”