FireFly Creative Web Service Helps AV Integrators to Market

Firefly Creative seeks to give the tools needed for AV integrators to better market themselves with their new website offering, Mercury Collection. Mercury Collection was created to enable home technology and commercial systems contractors to stand out from the competition to referrals and generate new leads via their websites.
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Firefly Creative seeks to provide AV integrators with the tools needed to better market themselves with their new website offering, Mercury Collection. Mercury Collection was created to enable home technology and commercial systems contractors to stand out from the competition to referrals and generate new leads via their websites.

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Firefly Creative seeks to provide AV integrators with the tools needed to better market themselves.

Developed specifically for technology integrators, calls-to-action and lead capture forms are intuitively embedded throughout the creative product offering. Content and design layouts strategically educate visitors and create engagement, encouraging them at the start of their customer journey to convert into a new lead.

Firefly Creative has made it easier than ever for residential and commercial systems contractors to have a fully-loaded website packed with rich and engaging content that is focused on lifestyle and user experience.


Integrators can choose from three design models (Aero, Halo, or Postino), 25 styles, and over 40 pages of content to differentiate their website. Firefly Creative’s pre-production team individually works with each client to ensure the website is personalized to represent an integrator’s brand.

Mercury Collection utilizes mobile responsive design to create the best viewing experience for website visitors regardless of device type or size. The website automatically resizes based on the resolution of the screen such as a tablet or phone.

“50% of our client’s website traffic comes from mobile,” said John Baskerville, Firefly Creative’s director of online solutions. “That data, along with general market indicators for continued increase in mobile browsing, makes the need for a responsive website paramount for technology integrators or any small business.”

Search engine optimization (SEO) for industry terms is included with Mercury Collection to increase web traffic. Industry SEO is built into the product architecture on the back-end and front-end making an integrator’s website more visible for Google to deliver in organic search results without compromising appeal to visitors once they land on a site.

“Mercury Collection grew out of the need for us to help our clients feel confident about sending referrals to their websites and to give them an effective way for capturing new leads,” said Ron Callis Jr., One Firefly CEO. “In addition, many integrators we work with aren’t in a financial position to invest in a new website even though they know they need one, so we created a monthly payment option to make it easy to launch their new site right away.”

Firefly Creative is the full service marketing agency division of One Firefly. 

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