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Firefly Design Group to Expand Operations

The custom technology firm will make services available on a limited basis in New York and London.

Hollywood, FL–Custom technology firm, The Firefly Design Group will be expanding into two new key markets: Manhattan, New York, and London, England. Firefly’s current integration and specifier partners are based in South Florida, The Caribbean, and Las Vegas.

“As part of our business model, we will only work with one or two carefully selected partners in each market we enter. A significant part of what we bring to the table is a level of documentation and presentation that is absolutely the finest in the world, and by deliberately limiting ourselves within each market our partners are assured that they will be thoroughly differentiated from their competition”, said Ron Callis, Firefly’s president and founder.

Callis continued, “Our goal is to create true win-win situations with our integration and specifier partners. We provide value added services covering the entire project lifespan. Our typical integration partner is an experienced, CEDIA-affiliated company with an appreciation for teamwork and ‘out of the box’ thinking. Ultimately, Firefly Design Group is concerned with servicing and upgrading the processes of our industry rather than simply providing documentation service to the individual integrator.”

Firefly Design Group provides services to both integrators, responsible for the actual execution of the project, and specifiers–typically upscale architecture, interior design or construction firms. Firefly provides services and creates tools that enhance their respective organizations’ operational efficiency, elevate their corporate image and increase profitability by eliminating the bottlenecks created by time-consuming proposal generation thus allowing them to concentrate on their core areas of expertise.