The Consumer Electronics Association (CEA) says that Alan Mulally, president and CEO of Ford Motor Company, will deliver a keynote address at the 2011 International CES. Owned and produced by CEA, which will be held January 6-9, 2011, in Las Vegas, Nevada.
“Alan has been instrumental in Ford’s leadership in the automotive industry and its success in a challenging economy,” said Gary Shapiro, president and CEO, CEA. “Ford constantly innovates and launches new technologies, like SYNC with speech recognition, that make the driving experience safer through technology. We are thrilled to welcome Alan back to the CES keynote stage and eagerly await the automotive innovations he will unveil.”
Mulally will deliver his third CES keynote address at 11 a.m. on Friday, January 7, 2011, in the Las Vegas Hilton Center.
“It’s an honor to be invited back to deliver a keynote address,” Mulally stated. “As we work to serve our customers with the very best cars and trucks with best-in-class, smart technology, the consumer electronics industry plays a really important role, and there’s no better place to deliver technology news than the International CES.”
In 2006, Mulally joined Ford, after serving as executive vice president of The Boeing Company and president and CEO of Boeing Commercial Airplanes. He is known for his innovative and focused leadership, while working to transform Ford into a lean, global enterprise.
The Ford keynote will anchor CES’ in-vehicle technology display at the 2011 CES. Electric vehicles are quickly gaining popularity among consumers and will be featured in CES’ Electric Vehicle TechZone. The Safe Driver TechZone will return to the show floor highlighting technologies that assist in auto collision avoidance, lane drift assistance, parking, speed monitoring, hands-free, text-to-voice, driver drowsiness detection and more. The Location Based Services TechZone is also returning as the premier spot for providers of current location based custom technologies in both portable and in-car navigation devices.
Major in-vehicle technology exhibitors at the 2011 CES include: Alpine, Audi, Dual Electronics, Ford, Garmin, GM/OnStar, Hyundai, Magellan and Toyota.