Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has added Omega Sales Inc., of Wheeling, Illinois, to its growing family of manufacturer’s representatives.
Bart LoPiccolo, Genelec’s national sales manager, said the move is part of the company’s ongoing expansion in the custom installation/home theater market sectors.
Omega Sales will represent the territory of Illinois and Wisconsin. Company principals Gary Kumpf and Steve Ekblad will be leading the efforts.
Commenting on the appointment of Omega Sales, LoPiccolo stated, “We are extremely proud to have added Omega to our Genelec family. Omega has a strong presence in the market, and their expertise and support capabilities make them an excellent fit for Genelec. Company representatives Gary Kumpf and Steve Ekblad are extremely qualified, and they will not only assist us in increasing brand visibility and market penetration in their territories, but they will also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.”