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Genelec Expands CI Presence with New Reps

Natick, MA — Genelec Inc., U.S. distributor of Genelec Custom Installation Systems, has added InPro Custom of Littleton, Colorado, and Elite Marketing of Spring, Texas, to its growing family of manufacturer’s representatives.

Bart LoPiccolo, Genelec national sales manager, made the announcement as part of Genelec’s ongoing expansion into the custom installation/home theater market sectors. InPro Custom will take over the Rocky Mountain territory of Colorado, Utah, Montana, Wyoming and New Mexico, as well as the regions of Southeast Idaho and El Paso, Texas. Elite Marketing will represent Genelec in Texas, Louisiana, Oklahoma, and Arkansas.

The addition of new, dedicated Genelec reps in these regions underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on the appointment of InPro Custom and Elite Marketing, LoPiccolo stated, “We are extremely proud to have added InPro Custom and Elite Marketing to our Genelec family. Company representatives Gregg Engel and Eric Baltzer at InPro and Dale Pugh, Hut Hutto and Chris Hartnett at Elite are extremely qualified, and they will not only assist us in increasing brand visibility and market penetration in their territories, but they will also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of these new partnerships.”