Genelec Inc., U.S. distributor of Genelec Home Audio Systems, has appointed a new manufacturer’s representative—Whitestone, NY-based Big Apple Technology—to serve the Metro New York City area.
Bart LoPiccolo, Genelec national sales manager, made the announcement as part of Genelec’s ongoing expansion in the custom installation/home theater market sectors. Led by company president Joseph Frattasi and sales reps Doug Lee and John Frattasi, Big Apple Technology will help increase market share for Genelec in the custom/home installation arena throughout New York City and its suburbs.
The addition of a new, dedicated rep in this region underscores Genelec’s commitment to meeting the rising market demand with a network of experienced, knowledgeable representatives. Commenting on this appointment, stated,
“We are proud to have added Big Apple Technology to the Genelec family. They are a well-established presence in the market, and their experience and support make them an excellent fit for Genelec,” said LoPiccolo. “Joseph, Doug, John and the rest of their team are very qualified, and they will assist us in increasing brand visibility and market penetration in greater NYC and also help build lasting relationships with high-end custom install dealers. We look forward to continuing growth as a result of this new partnership.”