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Heidi Gunderson Joins ProSource as Director of Marketing and Events

Tasked with communicating the group’s vendor promotions, growth strategies, and program benefits to members.

ProSource - Heidi Gunderson
Heidi Gunderson

ProSource has announced the appointment of Heidi Gunderson as its marketing and events director. She is based in Seattle, Wash.

Gunderson recently joined the team after spending many years in the wireless industry as a merchandising and marketing manager. Gunderson’s success in the industry is based on building vendor relationships, building and executing strong marketing programs, and designing and executing successful events.

“I am excited to welcome Heidi Gunderson to the ProSource team,” says Jim Pearse, president of ProSource. “Heidi is a talented marketing executive that will help ProSource effectively communicate our vendor promotions, growth strategies, and exclusive program benefits to our membership base.

“She has a strong track record of developing cross-platform marketing plans that will deliver our messages to our members through multiple social and traditional channels. Under Heidi’s leadership, she will help evolve the ProSource marketing to allow members to easily and effectively understand the tools and programs that will help them grow their business. I look forward to introducing Heidi to our members and vendor partners at CEDIA 2022!”

“I am excited to join the ProSource family and to support the members with marketing and event support,” says Gunderson. “I look forward to putting my background in marketing, events, and social media to use and growing those areas of the business.”

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