HES Launches Digital Marketing Platform for Integrators

Home Entertainment Source (HES)—a division of BrandSource, co-founder of ProSource—has revealed a comprehensive, customizable digital marketing solution available to HES members via BrandSource Digital marketing group.
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Home Entertainment Source (HES)—a division of BrandSource, co-founder of ProSource—has revealed a comprehensive, customizable digital marketing solution available to HES members via BrandSource Digital marketing group.

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This solution offers a robust back end and customizable customer interface, and includes Website design and mobile optimization, retail merchandising capabilities, social media management, Web banner advertising, email marketing, product videos and commercials, and enhanced Website search engine optimization (SEO). Having been Beta tested and developed based on the feedback of several top HES integrators, the digital marketing platform has been honed for the unique needs of the HES channel.

“This completely customizable solution is a huge benefit for our members because it costs them only a few hundred dollars a month, as opposed to the tens of thousands it would normally cost to create a new Website from the ground up and to constantly update it with new content, not to mention the cost of handling all the other services our digital marketing solution provides. It’s an unparalleled member program,” said Jim Ristow, executive vice president of Home Entertainment Source. “The solution allows our members to cost-effectively target online consumers with greater accuracy, drive Web traffic, and branch into more intensive social media without sacrificing their staff’s bandwidth.”

This customizable digital marketing solution delves deep into several different channels. The backbone of the solution is the customizable Website, which features a ton of aggregated content on thousands of products including images, specifications, and features. This catalogue information is constantly updated and is, again, customizable based on the particular HES member’s product offerings.

“Many other integrator Websites have a nice look and feel, but lack the content to drive users to their site and ultimately, their location. We give our members both,” said Andy Orozco, director of communications for HES. “By providing information and images on thousands of products, we vastly expand an integrator’s online presence.”

The Websites are also optimized for mobile platforms so that content on both is consistent and updated simultaneously, allowing consumers to access the HES integrator’s Website and up-to-the-minute product info while on the go. Social media sites, including Twitter and Facebook, are created or refined and updated semi-weekly with new products, national and HES-exclusive promotions, and industry trends. Email marketing offers custom promotional landing pages and ads focused on national and HES exclusive rebates and finance offers. The BrandSource Digital marketing team will also create YouTube channels for HES members where it uploads tagged video content monthly. The marketing platform dramatically improves a member’s appearance in Web results through SEO, including keyword optimization and homepage video content. Finally, impressive vendor-targeted Web banner ads follow consumers online as they surf the Internet, as well as target consumers by the keyword searched and location, in addition to the desired vendor.

“If a consumer searches for Brand X speakers, for example, a Brand X dealer banner ad in the consumer’s geographical area will appear as he or she continues surfing the Web,” said Brian Wattier of BrandSource Digital. “Rather than wasting banner ads on consumers that may or may not be interested, our dealers can hone in on their core audience. Even better, it’s all backed up with analytics that show our members how many impressions are delivered, how many times a user sees their banner, and who clicked on the banner. It’s an incredible tool for driving traffic.”

For more information, contact Andy Orozco: Andy.Orozco@brandsource.com, (714) 422-0749.

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