Bellevue, WA–Home Technologies (HTI) and PlayNetwork Inc. have formed a strategic alliance that will position both companies for increased growth in the Greater Seattle market and throughout Washington, Oregon, Idaho, and other nearby states. HTI is currently is expanding its core business of designing and installing integrated systems for the residential marketplace into commercial locations, including restaurants, entertainment venues, retail stores, and hotels. PlayNetwork provides music programming, video programming, and digital products and has provided content and programming consulting for major U.S. firms, including Starbucks, Hollister, and Abercrombie & Fitch.
“PlayNetwork gives us the opportunity to offer content to the retail and hospitality markets that is notable for its sophistication, its ability to be customized for each location, and its reputation for providing a high quality customer experience,” said Kent Meisner, HTI’s President and CEO.
“HTI has brought a group of people onboard who are all industry veterans, experts in implementing integrated systems, and ready to bring to the commercial market the same expertise that has served them well in the residential space,” said Lon Troxel, PlayNetwork’s Executive Chairman and CEO. Many members of the new HTI management team have a great deal of experience on the commercial side. Like us, HTI is looking to explore market spaces that they haven’t gotten to yet–so we are natural partners.”
“We come from the custom content environment and we understand it very well,” said Troxel. “It gives us the ability to provide a Total Custom Media Experience. It can be music, video, branded content, promotional services such as branded content, branded web radio, or CD compilations. HTI will give us more boots on the ground with their sales force that will help us bring our products to an untapped market.”
“Everything we do so well for the residential market transfers seamlessly to the commercial setting,” said Meisner. “HTI’s capabilities complement PlayNetwork’s remarkably well. Our alliance is sure to help both companies add new customers.”