Jon Robbins, executive director of Home Technology Specialists of America (HTSA) has announced the addition of three new members and has previewed some of the group’s plans for the year. The new members are Chelsea Audio Video of Beaverton, OR; Integrated AV of Edmond, OK; and Opus Audio Video Control located in North Haven, CT.
HTSA has also announced the appointment of CATalyzing Communications, Inc. (CCI) as the new PR and social media firm of record effective January 2022. CATalyzing has been the primary marketing resource for HTSA since 2016 and has contributed key HTSA engagement initiatives such as HTSA’s website, the online B2C Technology Budgeting Tool, dealer co-branded Home Technology + Lifestyle Guide, Insight Magazine creative, and an array of exclusive HTSA dealer and vendor content for all platforms.
“We welcome our three new members who are joining at the ideal time to enjoy HTSA’s ever-evolving programs, market-leading training and services, and the many new benefits we have planned for the coming year,” says Robbins. “Leveraging our unique foundation of ideas and activities coordinated with CATalyzing Communications, our initiatives for the year are set to be even stronger and more compelling than ever. We are energized, enthusiastic and fully embracing 2022.”
HTSA closed 2021 releasing a new Building Client Loyalty Playbook devoted to furthering its dealer members’ progress and success. Created by Keith Esterly, chief learning architect, this resource has been so well received that HTSA had a second production run in the same month.
For more information, visit www.htsa.com.