HTSA Emphasizes 'Lead Gen' at Spring Event

by Steve Smith, TWICE The Home Technology Specialists Association (HTSA) is holding its first meeting under managing director Bob Hana here, this week, under the theme "Focused Energy."   Bob Hana, executive director of HTSA (second from the right) with (from left) Willie Peters of
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The Home Technology Specialists Association (HTSA) is holding its first meeting under managing director Bob Hana here, this week, under the theme "Focused Energy."

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Bob Hana, executive director of HTSA (second from the right) with (from left) Willie Peters of Sound Components, Dave Cusick and Jeff Talmadge of Lenbrook America.


However, the meeting could have been called "lead gen" or other catchphrases of online integrated marketing that Hana used in his opening presentation, where he stressed the need for such an effort by the group, in cooperation with its vendors, to grow the group's business.

HTSA, which has 63 members and about $400 million in annual sales, has several new vendors in its fold: Key Digital, Lenbrook America (NAD and PSB brands), Leon Speakers, Pakedge and Sunbrite TV.

Much of his presentation, and a panel on market outreach that came after it, was less about technology and brands and more about generated leads with strong marketing programs and making sales.

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