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HTSA Holds Annual Audio Boot Camp

Seattle event teaches buying group members how to sell better and more audio.

Home Theater Specialists of America (HTSA) held an Audio Boot Camp May 14-16 in Seattle, Washington, in conjunction with Definitive Audio. This is the third year in row that HTSA has held such an event. The purpose is to aid the membership in selling better and more audio.

Forty-seven members took part in the event. The agenda included a presentation by Chris Browder of B&W on How to Use High End Audio to Position Your Company. David Solomon and Jim Spainhour of Signal Path led a discourse on Talking to the Download Generation and How to Make MP3s Sound Great. Other presenters included Dr. Mark Waldrep of AIX Records, Craig Finer and Craig Abplanalp of Definitive Audio, and Jeff Madison of RPG Diffusor Systems. Topics covered included “How to Peak the Customers Interest in High End Audio, Amplifier Basics, Qualifying to Sell High End Audio to the Luxury Buyer, Opportunities in HD Audio, What Makes an Amplifier Sound Good, How Sound Conditioning Makes Everything Sound Better and Differentiates You from the Big Box Guys.”

The highlight of the three-day event was the store tour of the Definitive Audio store in Seattle. The group was wowed by a pair of $150,000 speakers hooked up with $50,000 cables.

Richard Glikes, executive director of HTSA, said of the event, This is an energizing experience with great people and awesome speakers. Seattle was beautiful and the hospitality of Mark Ormistons company was superb. Our next event, The 6th Annual Custom Managers Meeting, is June 1315. I hope it can rival this meeting.

Glikes can be reached at 610.363.9055