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ICE Cable Goes Nationwide

Custom installation friendly cable line is available through network of distributors throughout the U.S.

Los Angeles, CA — ICE Cable Systems which started out as the proprietary cable line for a local Los Angeles audio/video distribution company, is now available through a network of distributors throughout the U.S.

Since its inception, ICE Cable Systems has made it a goal to cater to the custom AV installer. ICE started the process by manufacturing a complete line of value-added cable at below market prices, then added free shipping on all orders, and then built what they say are the strongest cable boxes in the industry.

When Brian Rizzo founded his company in 2003, he noticed that many wire companies didnt carry enough products to satisfy the needs of audio video professionals who were doing residential and commercial prewires.

Installers were buying from three or four different companies to get everything they needed and it simply didnt make sense, he explained. Our first philosophy was therefore, to be a one-stop solution. The few national companies who did carry a wider range of cables were taking advantage of their unique position by charging exorbitant rates for their cables.

Now ICE Cable Systems has built a one-stop-shopping network of hand-picked AV distributors across the U.S. The new ICE team currently includes: Easy Access Distribution, Waltham, MA; Sound Product Distributing, Inc., Albany, NY; DAVID, Westbury, NY and Pine Brook, NJ; Bay Distributing, Reading, PA; Pro AV / Goldberg Company, Richmond, VA; Big Dog Distributing, Atlanta GA; Vickers Southeast, Marietta, GA; DDG Florida/Shifting Sands Distributing, Doral, FL; Online AV, Wadsworth, OH; Brightstar Distributing, Inc., East Dundee, IL; SDI Distributors/Solutions Development, Inc., Chanhassen, MN; Custom Distribution Ltd., Lenexa, KS; Wave Electronics, Houston, Addison, San Antonio and Austin, TX; Audio Video Warehouse, Scottsdale, AZ, Tucson, AZ, and Las Vegas, NV; Discovery Distribution, Centennial, CO; Custom Plus Distributing, Auburn, WA; and Profit Line Distributing, Novato, CA.

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