ICE Cable Systems has appointed independent sales representative firm EMI Sales to rep the line in Michigan.
Established in 1968, with headquarters in Sterling Heights, Michigan, and a satellite sales office in Grand Rapids, EMI Sales serves the custom residential and light commercial channels in the Michigan area.
“We are pleased to represent ICE Cable to fill a gap in our market,” said principal Kevin Weber. “Our dealers and distributors are excited about ICE Cable’s product quality, packaging and professional attitude and the great customer service they’ll receive. We will stock a small amount here in Sterling Heights as a convenience for our loyal customers.”