Imerge Seeking New ‘Route' to Market

Imerge, the Cambridge, England-based pioneer of hard disk home entertainment servers, says that it is assessing new “routes” to market in North America, after its distribution agreement with SpeakerCraft ended this week.  
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Imerge, the Cambridge, England-based pioneer of hard disk home entertainment servers, says that it is assessing new “routes” to market in North America, after its distribution agreement with SpeakerCraft ended this week.

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Imerge's MS1-HD
“The current management of Imerge is exploring a number of opportunities; one of which is pursuing an MBO [Management Buyout],” Imerge CEO Cameron Wade stated.

Dan Benjamin, Imerge sales and marketing manager for North America, was gratious about his company’s split with SpeakerCraft. “Over the last two years, Imerge has built up a great base of dealers in the USA, thanks in part to great support from our colleagues at SpeakerCraft,” he said. “They have certainly done a great job for us as distributor and ambassador for the Imerge brand, and we look forward to working with them with their and our integration plans for products going forward.”

He added that the company also may explore a direct-to-dealer approach going forward. “Imerge works closely with its dealers in the U.S. and worldwide, encouraging direct interaction, resulting in products that reflect what our dealers need in order to provide the best service and experience for their customers. Its all part of our pioneering approach, and should certainly not be seen as a negative stance.”

Imerge recently launched the MS1-HD media server and also became the first media server manufacturer to launch an online content purchasing and delivery service, called the XiVA Music Store.

“These are exciting times,” Wade noted. “Imerge is pushing back the boundaries of media server technology with our symbiotic hardware and software solutions; the current product portfolio and feature set bear witness to that.”

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