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Industry Veteran Joins Nashville Rep Firm

Sales rep firm Creative Marketing Associates has hired industry veteran Nick Scudero to represent the company and its product lines in Georgia and South Carolina.

“We are very pleased to add the considerable talents of Nick Scudero to our company,” Creative Marketing Associates managing partner, Jim Kershaw, said. “Nick brings a level of enthusiasm and product knowledge to our territory that will offer a new perspective to us and to our dealers. Over the last six years, Nick learned from one of the best in the industry, working with Joe Frattasi, the principal of Big Apple Audio. Nick’s background and experience will add much to our internal efficiencies, as he was the director of sales for Big Apple Audio, a prominent independent rep firm located in Metro New York. As Big Apple Audio and Creative Marketing share a number of brands, we expect that Nick will be up to speed quickly and his presence will offer an immediate benefit to our dealer base, as well as to our manufacturers.”

In addition to his AV experience, Scudero spent a number of years on Wall Street, working with DeutscheBank, Banc of America Securities, and Bear Stearns.

“This key addition could not come at a better time for us”, said Liz Kershaw, the founding partner of Creative Marketing Associates. “We needed more coverage in the field, so when we heard of Nick’s decision to move to our area, our decision to add him to our team was an easy one to make. We have known Nick for a number of years, so he is already a part of our extended family. We’re extremely excited about this new asset.”

Scudero and his family will reside in Bluffton, South Carolina. He will be attending CEDIA EXPO 2009, and is looking forward to meeting his new dealers while in Atlanta.