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InfoComm Opens European Headquarters

Fairfax, VA — InfoComm International, the trade association representing the professional audiovisual industry, has opened a new European headquarters in the United Kingdom.

“InfoComm International is a global organization for the professional AV industry, with membership activities, tradeshows and training opportunities worldwide,” said Terry Friesenborg, InfoComm senior vice president, international development. “With more than 17 percent of InfoComm members located outside of North America and the largest segment of that group working in Europe, establishing an office in the UK that can provide additional services and support to the greater-European AV community is essential.”

InfoComm has hired additional staff to meet the growing needs of the European membership. Christopher Lavelle, CTS, has been named UK Regional Manager. Lavelle studied sound engineering, computer networking and web development in South Africa. He most recently worked for PSAV, serving as Director of Event Technology for the Maybourne Hotel Group. This provided Lavelle with a broad spectrum of event technology experience, ranging from luxury brand product launches to press events for film releases. He started his career at PSAV Presentation Services London as an Event Technology Specialist at the Sheraton Park Lane Hotel and also served as Event Technology Operations Manager at Claridge’s Hotel.

Sarah Carless has been named European Programme Coordinator. She comes from an extensive computer data networking background, working with leading manufacturers such as 3Com & Siemens Network Systems Ltd. Caress spent the past 5 years working for an interactive telephony company as a production executive, developing and implementing interactive telephony products. She gained a broad knowledge in sound assisting her father, an Emmy award winner and Bafta nominated Location Sound Recordist.

In addition, Godwin Demicoli, CTS has been promoted to Regional Director, Europe. Demicoli has been a European Representative with InfoComm since 2004. He is responsible for overseeing member activity throughout Europe. He will continue to work from an office in Germany.

InfoComm International’s European Headquarters is located at 2 Victoria Square, Victoria Street, St Albans, Herts, AL1 3TF United Kingdom. The telephone number is 44 (0)1727 884606.

InfoComm will continue to maintain regional offices serving Asia, Australia, and Latin America. The international headquarters is located in the United States, in