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InfoCommAsia Targets India and China

New 'ProAV' show caters to 'twin engines of global growth.'

Arlington, VA — Pro AV manufacturers now have a professional platform to expand their business in the two fastest growing countries in Asia — China and India. InfoCommAsia Pte Ltd, organizer of trade shows specifically for the pro AV industry, will stage its inaugural event in India next year, after having firmly established its trade show in China.

InfoComm India 2009 ( makes its debut from 4-6 March 2009 in Mumbai, gateway to the lucrative Indian market; while InfoComm China (, previously known as Integrated Systems China, continues with its sixth presentation in November 10-12, 2009, in Beijing.

The importance and potential size of these markets to the pro AV industry are highlighted in a Market Definition and Strategy Study on the Asia Pacific market commissioned by InfoComm International. Preliminary findings show that India is the fastest growing market in the region, growing at 22 percent CAGR. The Indian pro AV market is forecast to reach US$1.5 billion by 2010. China, growing at 16 percent CAGR, is expected to overtake Japan as the largest market in the Asia Pacific for pro AV products and services by 2010.

China and India have consistently recorded GDP growth of between eight and 10 percent in the past few years. With rising incomes and an expanding middle class, consumption patterns are changing. Economic growth is increasingly being driven by domestic demand, with diminishing dependence on exports for growth. There is a greater focus on infrastructural and business development, fueling demands for information acquisition and delivery networks such as audio-visual equipment to enhance general business, transportation, education, leisure, retail and marketing services.

It is an opportune time to look at the Indian market. We will leverage on our decade-long experience in China and other parts of Asia to customize an effective platform for pro AV manufacturers to sell their technologies to systems integrators and institutional end-users in India, said Richard Tan, general manager of InfoCommAsia Pte Ltd. Based on feedback from the Road Show we held in India at the end of 2007, we are confident that InfoComm India will be as well received and achieve the same success as InfoComm China.”

InfoComm China now enjoys the support of many leading AV brands and industry associations. The 2007 event grew 200 percent in size over the 2006 show, and attracted 8,525 visitors comprising systems integrators, dealers, value added resellers, and vertical market institutional end-users.

The prospects in India are best summed up by an exhibitor at the India Road Show, Mr Matt Teevan, International sales director for Da-Lite Screens: It was a valuable opportunity to meet and offer training in a key growth market for our company and industry that will pay long term dividends.

InfoComm India 2008 and InfoComm China 2009 are part of a global effort under the international InfoComm brand to educate and help grow the AV industry. AV manufacturers and systems suppliers use these vehicles to showcase their latest technology; connect with buyers and institutional end-users from a wide spectrum of vertical markets, generating new business leads; identify new or expand existing channel distributors; and extend customer care and educational programs to their existing or potential clientele.

InfoComm China and InfoComm India cater to the largest domestic markets in Asia while a Pan Asian event InfoComm Asia (, targets the regional Asia Pacific market.

For further information, contact Richard Tan ([email protected]).