Integra Launches Web-Configuration Tool

Integra and Integra Research have launched web-based build-to-order product configuration tools.
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Upper Saddle River, NJ--Integra and Integra Research have launched web-based build-to-order product configuration tools.

The new tools let consumers select among a variety of audio and video modules to custom design the Integra DTR-10.5 A/V receiver or Integra Research RDC-7.1 A/V controller. Both products have nine card slots that address a variety of audio/video processing and interconnection capabilities and choices. Each customized receiver or preamp is assembled and tested at the companys facility before it is shipped to the dealer.

"The ability to customize the configuration of a receiver in this way is entirely new to the industry," said Eric Harper, the Integra, Integra Research, and Custom Installation Product Manager. "The Build To Order system allows dealers and consumers to purchase only what is needed for the particular application, while at the same time making the process as simple as ordering from an a la carte dinner menu at a fine restaurant."

When a project is submitted on the site, a unique custom build number is issued for the user's project, and retained on file for reference by dealers. A confirmation email is sent to the consumer with this build number and a list of local dealers who can implement the purchase. In order to get pricing information and possibly purchase a unit, the consumer provides the build number to a dealer. The dealer can use that number to determine the price and place the order for that exact configuration.

The two Build To Order web pages are at integrahometheater.com and integraresearch.com.

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