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Integra Road Show Will Crisscross U.S.

Integra's Knowledge Tour '05 road show will visit 27 cities in the U.S. this spring.

Upper Saddle River, NJ–Integra’s Knowledge Tour ’05 road show will offer 54 training sessions in 27 cities between the beginning of April and the end of June.

Eligible Integra dealers, installers and sales representatives will be invited to participate in these half-day training programs, which will focus on selling and installation.

“Integra Knowledge Tour ’05 focuses on selling solutions. Its not your run-of-the-mill line show,” stated national sales manager Mark Weisenberg. “We will present a systems-based approach to selling home theater, with a four-step program designed to increase the closure rate for specified and installed residential home theater systems.”

Eric Harper, product manager, commented, “The Integra Knowledge Tour ’05 is a workshop designed to help installers get the most from their installations of Integra components. Best practices, live demonstrations and specific applications will be reviewed.”

In most cities, Integra will offer two complete training programs including classes for both installers and sales people, each dayone in the morning and one in the afternoon.

For more information, visit