iRule has closed $2.5 million in Series AA equity financing. The funding will be used to expand sales, marketing, and product development and comes from existing investor Detroit Venture Partners (DVP), AOL co-founder Steve Case (fulfilling his commitment following) iRule’s participation in the Google for Entrepreneurs Demo Day), and another new and significant investor.
iRule is a software solution which transforms all iOS and Android based mobile devices into a universal remote control, allowing its customers full control of audio video gear “simply and reliably, anytime from anywhere.” iRule focuses on a powerful personalized remote with a simple user experience. It controls audio/video equipment, and all business and home automation devices (the Internet of Things) making it compatible with nearly any system or combination of components.
The company’s brands are On Controls for the professional installer market and iRule for Do it yourself users.
The iRule platform that began in 2009 has seen significant growth in the DIY control space. It expanded to serve the professionally installed audio video and automation markets with the On Controls brand and is now continuing to expand into the commercial audio video markets.
iRule transforms iOS and Android phones and tablets, already used by millions of consumers, into an intuitive remote control of Internet of Things devices.