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ITC Extends Market Presence to Europe

New distributor agreements are established in England and Ireland.

Irvine, CA–ITC (Instant Tool-less Connector), a division of The Quest Group (parent company of AudioQuest), has extended the reach of its sales and support networks for its tool-less line of connectors to Europe by signing agreements with well-known distributors Habitech Ltd. in England and Fusion Technologies in Ireland. The partnerships represent the next step in ITC’s strategy for worldwide growth as it taps the market demand for its products beyond North America.

Partnering with Habitech and Fusion Technologies is a key step in continuing to introduce ITC’s solutions to the worldwide market. Current crimp and compression termination systems require multiple tools or dies. ITC’s connectors, however, do not require a tool for termination. For residential and commercial AV system installers, the ITC tool-less system reduces termination time, complexity, and failure rate for a savings of time and money.

“Our philosophy is to provide products that are simple to use and easy to install,” said Jonathan Pengilley, president of Habitech. “ITC’s line of tool-less connectors certainly meets those criteria by not requiring multiple tools or dies. In addition, it saves installers both time and money in the field, which lowers costs and allows more consumers to take advantage of the latest in A/V technologies for their homes.”

Both companies are value-added trade distributors of a diverse range of AV and automation technologies for market-leading manufacturers, with next-business-day delivery of the majority of their stock products. In England, Habitech strives to grow the home entertainment market by focusing on providing lower-cost solutions that will enable middle-income homeowners to purchase the latest AV technologies. To enhance its brands and provide exceptional service levels for the reseller, Habitech provides technical backup for integrators to ensure that all products are installed correctly. Dublin-based Fusion Technologies works through a national network of resellers and systems integrators in the Republic of Ireland and Northern Ireland for residential, commercial, and educational applications.

“We are very excited to have our product line represented by such distinguished distributors as Habitech and Fusion Technologies,” said William Low, CEO of The Quest Group. “These partnerships are a key step in continuing our growth strategy as we penetrate the consumer electronics market beyond North America. The established relationships these distributors have, along with their reputations for market-leading products and exceptional service, will be invaluable to us as we establish our presence in Europe.”