James Loudspeaker, designers and manufacturers of décor-friendly entertainment products for both residential and commercial applications, has appointed Cardinal Sales to represent the James brand in Indiana and Kentucky. Cardinal Sales was founded Sumner Selby in 1968 and offers the benefit of a skilled staff and key relationships throughout the region.
Cardinal Sales will be responsible for aligning the James Loudspeaker brand with the most qualified AV integrators serving the luxury home market in Indiana and Kentucky.
“We are confident that our base of integrators will be energized by the build quality, performance, and unique form factors offered by James Loudspeaker,” said Cardinal president Keith Selby. “We have an opportunity to supply the finest solutions in architectural, sound bars, outdoor, and home theater speakers, as well as the nearly limitless array of customized solutions offered by James. This is an exciting product line for our organization.”
Cardinal Sales offers product training to its accounts as well as full support for factory training initiatives within the territory when applicable.
“It is very important for James Loudspeaker to partner with the most professional independent sales organizations for each region,” said John B. Parker, VP of North American sales for James Loudspeaker. “As a premium solutions provider bringing added value to the CI channel through innovation and application-specific specialty products, we require qualified sales representatives who are detail oriented—and we are confident in Keith and his team to do the job for us in Indiana and Kentucky.”