James Theobald Joins Acoustic Innovations Acoustic Innovations has hired James Theobald as its new national sales director.RS Staff ⋅ Feb 28, 2017 Acoustic Innovations has hired James Theobald as its new national sales director. He will assist the custom integrator community with its needs for current and upcoming theater projects, seating, and interior accessories. Theobald will also blend many of his Cine Living products with current Acoustic Innovations offerings. As the vice president of sales and marketing for Theo Kalomirakis (TK) Theaters for more than 18 years and, since 2009, as owner and president of Cine Living (formally TK Living), he has more than 20 years in this channel. “Jimmy’s joining the Acoustic Innovations team adds someone with a depth of experience that’s unique in our category,” said Jay Miller, founder of Acoustic Innovations. “He’s been instrumental in driving the concept of in-home theaters for over two decades, and after a long friendship, I’m excited to welcome him to Acoustic Innovations as we continue to drive first-class home theaters forward.” “I have known Jay going back nearly 20 years and have had the chance to collaborate with him on TK Signature Theaters back in 2000-2001 while I was a partner at Theo Kalomirakis Theaters,” Theobald said. “During the past decade, as the theater market changed, Acoustic Innovations and Cine-Living used this time to further expand product offerings, update sales and marketing strategies, and acquire new designs and technologies. Having this working history together, I truly feel that this new combination will prove to be an asset for the quality of the home theater interiors market. We plan to deliver the most extensive and flexible product offerings in the category, bar none.” SubscribeFor more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to our newsletter here.