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Jeff Kaufman Joins LiveWall As Partner

Veteran CI professional is the latest addition to the invisible speaker manufacturer.

LiveWall partner Jeff Kaufman
Jeff Kaufman

Jeff Kaufman, a seasoned professional with over two decades of experience in the industry, is joining LiveWall as partner alongside Dee Seery and Ira Friedman.

LiveWall, known for its line of audiophile invisible speaker systems and custom theater solutions, was established in 2017 in San Diego. LiveWall sells to high-end custom installation companies and boasts over 20,000 invisible speakers installed worldwide.

Kaufman started in the AV business at Bay Audio, a progenitor to LiveWall. While there, he was responsible for system configurations, on-site tuning, and customer management. Kaufman left Bay Audio in 2014, moving into the custom installation business where he configured and sold large-scale projects.

Ira Friedman, president at LiveWall, says “Having Jeff return as a partner is an important strategic step for LiveWall. His insights into the needs of the successful custom integrator will help guide the expansion of our product line and will enhance our outreach.”

Kaufman will join Seery in booth #1651 at CEDIA Expo 2024, from September 5-7, to show and discuss LiveWall’s latest innovations and solutions for integrators.

Kaufman will become the primary point of contact for all system design and sales, and can be reached at :

Office: 619-800-0924 x701
Cell: 858-204-5889
Email: [email protected]

For more information, visit